The cast of J.J. Abrams‘ new Fox drama, “Alcatraz,” feted the show ahead of its Monday night premiere in the most appropriate venue earlier this week: right on The Rock itself.
Along with Daily journalist Soo Youn (and scores of other photographers, reporters and lucky invite-only attendees) I went to Alcatraz Island for the premiere party of creepy new drama “Alcatraz”. The ferry ride over was during an almost perfect sunset, and San Francisco looked just about as jewel-like as could be, seen from the Island.
The Daily had asked me to capture the red carpet, party and screening for them for The Daily’s iPad app. I got to rub shoulders with Sam Neill, Sarah Jones & Jorge Garcia — plus nom on some great catering. All folks involved were gracious, and excited about the upcoming show.
At hand, too, was an actual ex-resident of Alcatraz — originally sent up for bank robbery, he was moved onto Alcatraz Island after an attempted escape.
See below for a 360° interactive panorama of the screening room in notorious Cell Block D at Alcatraz… Otherwise known as “The Hole”. It’s not too creepy… At least not as a visitor. That’s Jorge Garcia up on the screen!
From what I hear, you can watch Alcatraz on Monday nights. Enjoy!]]>
I’m honored to be able to work with Nissan and their agency TBWA\Chiat\Day (Los Angeles); I provided all 360° photography for the interactive & iAd gyro portions of the 2012 Versa “Most _____ per dollar” campaign. The 360° lifestyle photo shoots –from concept to test to multiple takes on the final day– were challenging and rewarding.
Critical Mass (Calgary) does a stellar job with the immersive “first person” browser interactives which you can see live at Nissan’s Versa site, on your desktop, iPad and just about anywhere else. Fun!
Some screenshots of the Web-based 360° interactive experience are below, but really — check out the real thing!
From Nissan’s Press Release:
As the first one of its kind, the campaign’s fully immersive new Versa iAd is the next best thing to being inside the car. Utilizing the iPhone®’s gyro technology, users are taken on a 360° experience inside Versa’s all-new interior. Then outside on a street scene, three Versas show off the new exterior design as the colorful scenery spins around the user.
Shot along with all other campaign components, the iAd is filled with the same bold and vibrant characters from the TV spots. They bring the car to life in unique and playful ways – hats swap out, shoes change and phone messages play – as the user intuitively controls where they go next.
While I was photographing the Nissan Versa in 360°, director Olivier Gondry was getting the “First Person” TV spots in order… Legroom and Headroom, anyone?
The 2012 Nissan Versa iPad Experience garnered two Best-In-Class awards from Interactive Media: One award for the Marketing class, the other for the Automobile class.
All in all, exciting!
(Above: Nissan Versa iAd Demo Video, linked to from nissanusa’s YouTube account, where they showcase the interactive 360°s as well! It even made YouTube Video of the Day over at Mashable. Nice!)]]>
While shooting, Shanghai’s first big snowfall of the year started coming down — lending a sense of urgency to an already compressed production on location: 18 360° panoramas in one day (with a shot list made on-site and without scouting). The results are great (and, I’m sure, in no small part due to SHA-AL feeding their photographer really well while he was there)!
The virtual tour itself uses a simple scrolling navigation to go between the 360° views of each location; I scripted this such that it would play nicely & look the same across platforms, browsers and iDevices; it degrades well, too, down to IE6 (!).
Here are two of the 360° panoramas from the shoot; These & the rest of the virtual tour are for Shanghai Autumn Light’s internal and PR use. Should they become publicly available I’ll link them here!]]>
In a Nutshell:
The photo shoot took place after hours and late into the night. Starbucks’ talent removed all then-current product & signage from the store, then replaced it with the upcoming product & signage. Said talent remained on-site to pose and look snappy for the photography.
While the storefront was being dismantled, I set up some under counter lights (many, many LED discs and strips). Working with Starbucks’ Art Director I took test shots for lighting and placement. Once shooting was complete, the Starbucks team performed the same process in reverse and the store was ready to go for the next morning!
Enjoy the 360° interactive experience below, and farther down you can check out the slideshow of stills from Starbucks’ presentation at their site.]]>
Update: The 360° virtual tour project for Shanghai Autumn Light is online!
German company MTU Aero Engines licensed this 360° interactive view of Shanghai for their semi-annual Report magazine — both the online and iPad editions (click the 360° icon on the story page once you’ve loaded it up). A bit rainy, but congrats to MTU on their entry to China!]]>
Each skull in the series is fully rotatable, and the high-resolution photography can be zoomed to show fine detail. The Flash interface for the Bone Clones Web site also provides historical and geographical information for each skull, plus an interactive scale reference tool… and more!
About the Image: The image is a panoramic collage of more than 3 dozen photographs which have been stitched together to form a single, seamless 360° panoramic view.
(Install Flash, or use a different browser to view the zoomable, high-resolution image!)
Photographed from the back of the Concert Hall at SFCM’s 50 Oak Street location, the panorama showcases both the renovated Victorian architecture and the sparkling modern updates to the historic grand ballroom.
About the Print: Performers, educators, music students and aficionados will immediately connect with this inspirational 360° view.
This breathtaking panoramic photo is available, professionally printed edge-to-edge on Fuji Crystal Archive matte paper using archival inks. Offered in three different sizes (up to 25″ x 75″!), each print is personally signed by Patrick. A portion of the proceeds from each print sale will be donated to the San Francisco Conservatory of Music. Please inquire!
About the Conservatory:
From the San Francisco Conservatory of Music’s Web site (sfcm.edu):
“Founded in 1917, the San Francisco Conservatory of Music is the oldest independent conservatory on the West Coast.
In 2006, we opened the doors of a brand new facility in the Civic Center, the cultural heart of San Francisco. From our new location, the Conservatory continues to strengthen its ties with the San Francisco Symphony, the Opera, and other arts and educational organizations, further developing our intellectual and musical collaborations.”