Flipside Studio / Shure Incorporated (X2u)

360° Rotational Product Photography Interactive Presentation: Local agency Flipside Studio needed a custom Flash player for their 360° photography of the X2u, a new product offered by end client Shure. Patrick Cheatham/CheathamLane designed the interface for the zoomable spin, wrangled some Actionscript, and away we go! Done on a tight deadline, Shure was able to include the interactive demonstration at their booths at Macworld and CES. The interactive product display also includes hotspots with information overlays, and hi-resolution alternate views of the X2u.